How To Tackle Expired Real Estate Listings

Here are some tools, tips and strategies to help you list and sell more expired real estate listings.

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Snippet from: "The Ultimate Expired Listing Campaign"

Focusing your marketing effort on expired listings can be a lucrative endeavor. Expired real estate listings provide opportunity to connect with motivated sellers to re-list their home.

Just like with anything else, great opportunity comes with competition. In order to be the stand-out agent amongst the herd of Realtors targeting the same properties, you're going to need a strong arsenal of tools.

Tip #1 - Where to find Expired Real Estate listings

This first step for tackling expired listings is connecting with expired listing sellers. Lucklily, there are lots of great tools available to help you easily obtain the name, phone number, email address, and home address of expired listing sellers. Our favorite is Mojo Dialer: a software that provides you with all of the contact data to effectively reach expired listing sellers.

Inside the Mojo Dialer

Tip #2 - Expired Listing Scripts

Calling expired listing sellers seem like a daunting task. However, when you prepare with a specialized calling script, it makes the conversations a lot smoother. Remember: the goal is to get your foot in the door to get in front of the seller. Structured Agent provides high-converting expired listing scripts that take the pressure out of the phone call and help make things more smooth and conversational.

"Talk to leads like they're your friends and your business will flourish" – Timothy J. Smith, expired listing specialist

Tip #3 - Make it personal: Expired Listing Postcards & Letters

Calling expired listing sellers is not enough. As a matter of fact, that's what all of the other agents are doing. In order to stand out and differentiate yourself from the pack, you'll need to reach expired listing sellers from many different angles. A highly effective method to reach your leads from a series of different touch-points is by incorporating expired listing postcards and personalized letters.

Snippet from "The Ultimate Expired Listing Campaign"

To jump straight to the Expired Listing Campaign, click here.

In Summary:

Putting together a strategy around real estate expired listings is a great way to boost your annual sales volume. You'll need the right tools to obtain expired data as well as effective systems in place to continuously stay in front of your prospects as they move through the decision making process. Incorporating alternate touch-points such as expired listing postcards, emails, custom letters, and text messaging is a surefire way to stay ahead of the other agents hoping to list the very same properties.

For a comprehensive 10-week Expired Listing Marketing Campaign, check out StructuredAgent.com. There you'll find:

• Expired Listing Letter Templates

• Expired Listing Scripts

• Expired Listing Postcards

• + Tons of other marketing materials

The Ultimate Expired Listing Campaign

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Disclaimer: Always make sure you're in compliance with local real estate marketing ordinances.