Every Real Estate Agent wants more listings because let's face it, more listings = more commissions. Here are 6 ways to start picking up more listings so that you can keep those commissions rolling in:
Just remember: the agents that succeed are the ones that stay the most consistent, creative, and resilient.
As the old saying goes: "Buyers are liars." This phrase references the time many agents waste on buyers that end up not buying at all or even worse- buy with someone else.
This famous quote is a testament to the power you hold when you have more listings. Here are 6 ways to land more listings as a new or seasoned Real Estate Agent:
#1: Create a Real Estate Website using Wix
Wix is a powerful tool that allows anyone to quickly and easily create a beautiful website. As a Real Estate Agent, one incredibly overlooked and underrated method for getting listing leads is through creating your own website. Not just any website- but an area specific website where you share weekly insights and articles of interest about the community. For example, if you're a Realtor in Austin, Texas, consider naming your website "AustinRealEstate.com." Each week you can post things like local restaurant reviews, news, notable real estate sales, and fun upcoming events in the community. This is a fantastic way to engage members of your community and position yourself as the local expert.
#2: Utilize Capcut to impress potential sellers
With full-blown video production capabilities now at our fingertips thanks to apps like Capcut, utilizing video to captivate the attention of potential home sellers is a major area of opportunity. Capcut is an extremely user-friendly app that allows you to upload a handful of raw video clips and turn them into fully-edited, ready to post videos with the click of a button. So how does this translate to more listings? Each week, film 5-7 clips of every property you visit. Turn them into stunning videos with Capcut and post them on your Instagram, Youtube, Facebook, and LinkedIn. This is a completely free way to stay in front of your prospects on a consistent basis. Want to take it a step further? Create a weekly "Property of the Week" video and send it out to your sphere via email blast. For more on how to use Capcut as a Real Estate Agent, go here.
#3: Use Vulcan 7 to Form relationships with Expired Listing Sellers
Vulcan 7 is a powerhouse best known for providing the highest quality Expired Listing Data. This service provides comprehensive seller information including phone numbers, email addresses, previous listing details and real-time expired, cancelled and FSBO listings pulled straight from MLS. By reaching out to these fresh-off-the-market leads, you can add a considerable amount of business to your pipeline.
10-Week Expired Listing Marketing Campaign here.
#4: Weekly CMA Deliveries to your warm leads
We've all got those leads that seem so darn close to listing but we just can't seem to get them off the fence. Every time you have a conversation with them you can feel that they're almost ready but for some reason they won't commit. These warm leads are perfect candidates for an "Updated Estimate of Value." A CMA, or Comparative Market Analysis is a powerful tool to hand deliver and showcase to them what their house will likely fetch in terms of price when they hit the market. What you'll find is that often times people need to see something tangible to make a decision. Each week, choose 5-7 of your warmest leads and hand-deliver a CMA. Want bonus points? Include a well-written letter to go with it.
#5: How to get Real Estate Listings Utilizing EMail
Email is one of the most overlooked tools in the modern Real Estate Agent's toolbox. When you think about it, pretty much everyone you know checks their email multiple times throughout the day. Why wouldn't you want to be right in front of hundreds or even thousands of potential sellers every day? Our number one pick for email marketing tools in 2024 is GetResponse. GetResponse has a user-friendly suite of AI-powered campaigns that make sending email nothing more than a few clicks. By setting aside 30 minutes each week and setting up GetResponse campaigns, you could be reaching literally thousands more sellers on a weekly basis. PRO-TIP: deliver valuable material such as updated Real Estate Laws or Local Restaurant Reviews to increase your open-rate. Don't forget a call-to-action!
#6: Focus your Efforts on a Geographic Farm
Many Real Estate Agents make the mistake of spreading themselves too thin in their marketing efforts. When you focus on a single neighborhood of 600-1,000 homes each month, its not long before you're known as the go-to agent in that area. It just takes some creativity and consistency. Twice per month, get out into the neighborhood and share news of the most recent sales. Hold annual events at the community clubhouse to meet homeowners. (Hint: people love free food and drinks.) Collect as many emails as you can each month and add them to your email campaigns. This is how you build a LISTING MACHINE. Want more on how to effectively build your presence in your Geographic Farm? Go here for The Ultimate 6-Month Geographic Farming Campaign.
When it comes to getting more real estate listings, creativity is key. Always think about what your competitors are doing and one-up their efforts. By doing that on a consistent basis, you will start to see your pipeline fill up beyond your wildest expectations. We hope we answered your questions about how to get more listings in real estate. See you next time!
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